Too many people Luiz Carlos Trabuco is more than a president. For 70 years in the history of Bradesco, Trabuco is the fourth man to occupy the seat of the institution president, and heredity began by legendary Amador Aguiar. The position had been vacant since 2009, and now he has the accountability of leading the largest financial organization in Latin America with over R %900 billion assets and roughly 27 million account holders.
Born in Marlia and still the birthplace of Amador Aguiar, Luiz Carlos Trabuco exemplifies Bradesco way of life with a style and trajectory typical to every leader of the team. He studied at Faculty of Philosophy, Letter and Sciences of São Paulo with an undergraduate in Socio-Psychology at Fundação School of Politics and Sociology of São Paulo.
Trabuco stated working in the bank at the age of 18 in 1969. For over 40 years between the times he arrived until the time he got nominated for the presidency, he passed through most diverse roles. In 1984 he became the director of departments. In 1998 he was appointed as the Executive Managing Director. A year later, Trabuco was promoted to the role of executive vice president, and in 2003 March, he took over the management role of Bradesco Seguros, a position he maintained until he became the bank’s president.
Under his management, Bradesco Seguros reached its highest level. In just six years, the bank had doubled its size from an asset of R $32 billion in 2013 to an asset of $78 billion in 2008. In the first year of his administration, the equity returns rose from 22% to 29%all through its mandate, and it never decreased below 27%.
In 2015 Luiz Carlos Trabuco led the buying of HSBC, which has been registered as the largest business of the year as well as the largest purchase in the history of banks. Due to this, he was chosen as the Entrepreneur of the year in the category of finance by to É Dinheiro Magazine. Under his leadership, Unibrad has created a corporate university with an objective of qualifying the group’s executives and employees in a modified way. In 2017, Unibrad was nominated for GlobalICCU Awards as the best corporate university internationally. Trabuco was elected to be the chairman of Board of Directors after replacing Lázaro de Mello Brandão. He was the third president of organizational Council after Aguiar Amador and Lazaro Brandao.
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