The NGP VAN is a voter database that is privately owned. It was founded in 2001 by Mark Sullivan and Nathaniel Pearlman. The headquarters of this company is located in Washington D.C. and it is home to about 190 employees. They are also a web hosting service provider.
NGP VAN helps candidates every year with their fundraising for campaigns. In order to be a successful candidate, you have to have a good fundraising strategy to make for a successful campaign. To do this, you need to start with your fundraising goal. What does your budget need to be? Develop a financial plan to decide how much you need to spend on your tactics and tools, and how much you need to bring in by them.
Next, you have to decide what kind of tactics are you going to use? Are you going to send mail about your fundraisers? Are you going to do your fundraisers online or host events? Are you going to do it by calling? Also, who is your target audience? You need to look for people who support your views. People that have a relationship with you. This is called building your fundraising network.
You are going to need a finance committee. A finance committee is a team of people who want to help you raise the money you need by helping you to host events, mail out letters, and even find people they know with like interests of yours to introduce you to. Some campaigns even have multiple committees.
One thing that you have to make people aware of is that donations are not a gift, they are considered an investment. So basically, when asking friends and family you can tell them they are investing in your personal network. Others may want to invest because they like the causes and ideas you support. Some may want to invest just because they don’t want the other candidate to win. You may even find people who want to invest because they want to look out for their own personal interests.
When raising your money you want to make sure you are using appropriate methods to keep your investors happy. You want them to feel that it is personal. But, you also want to use standard methods sort of like other candidates will use.
Your fundraising events aren’t too hard to plan. You just have to make sure you have a set time, date, and place. You have to create your limit so you aren’t spending too much on your event. You need to have a list of who to invite and you want to find some hosts to help you run it. Decide what type of food and who’s going to speak. Never forget to send out thank you’s after! That is very important.
So, as you can see, being able to organize your political fundraising is very important. If you are not organized you probably won’t be successful in your campaign.