The Maluf name is well-known in Sao Paulo, Brazil. Back in the 1940s and 1950s, a small sawmill in a small town in the state of Sao Paulo was cutting eucalyptus wood for clients. It was a busy sawmill because Salim Maluf wasn’t the kind of businessman that let an order sit around the sawmill for very long. View flaviomalufofficial.com
Salim Maluf realized the excess wood from the eucalyptus trees he cut was just sitting in a pile in a corner of the sawmill, so he decided he would do something with it. Salim decided to cobble a wood ceiling tile out of the excess wood, and when the ceiling tile looked professional enough, he began to market it to his sawmill clients. That first professional eucalyptus ceiling tile was the start of Eucatex, the international building material supplier.
The Maluf family started Eucatex in the 1960s, and it didn’t take long for builders to recognize the value and the durability of the wood ceiling tiles. Builders in Argentina heard about the tiles, so the Maluf clan set up an export business to meet the demand.
German builders also heard about the ceiling tiles. Before the Maluf’s got a firm handle on the demand for ceiling tiles in Brazil, they were shipping tiles to other countries.
Flavio Maluf, Salim’s grandson, didn’t join the company until 1987. By that time, Eucatex had several products on the international market, but the company lacked creativity and vision, according to some of the company’s clients.
When Flavio got his feet on the ground in the Eucatex organization, the company started to expand its product base. Flavio used his mechanical engineering degree to help develop other products that would complement the now-famous eucalyptus ceiling tiles.
The rest of Flavio’s story is still playing out on the world’s building material stage. Thanks to Flavio’s creativity and insight, Eucatex is a brand that home improvement stores around the globe depend on.
But Brazilians depend on Eucatex not just for their extensive product selection, but for planting eucalyptus tree farms and for developing educational programs for kids as well as for adults in Brazil. Flavio Maluf is an international business leader as well as a humanitarian, environmentalists and a strong believer in human kindness.