Luiz Carlos Trabuco Cappi: Leading the Acquisition of HSBC Brazil

In 2009, Marcio Artur Laurelli Cypriano, who is the 3rd president of Bradesco Bank, announced his retirement. The board of directors did not expect him to resign during the most troubling years of the company. As a result of the retirement of their president, the board of directors had to look for a possible successor. The threat from their rival company is rising, and they had to choose the best person for the job. As the board of directors browses through the application letters sent to them, they noticed that Luiz Carlos Trabuco Cappi could become their best choice for the position. Serving the company for decades, the board of directors knew that someone like Luiz Cappi could be trusted. Later on, he was pronounced as the 4th president of the financial institution. For more information, visit ultimosegundo to know more.

During work hours, Luiz Cappi is serious about getting his job done. One of the most recognizable transactions made under his leadership was the acquisition of several financial institutions all throughout the country. During his first few years serving as the bank’s leader, he would always call up a meeting with his fellow executives and ask them about their possible plans to make the company more competitive and beat their rival which has an increasing asset trend. Itau Unibanco is the greatest threat to the existence of Bradesco Bank, and the company managed to get the majority of the investors who have been working with Bradesco Bank for years. It is the personal mission of Luiz Carlos Trabuco Cappi to attract their investors back to Bradesco Bank and help the company’s asset to grow.

In 2015, Luiz Carlos Trabuco Cappi started his mission to increase Bradesco Bank’s assets further. He spoke with the executives from HSBC Brazil and proposed a plan of buying the company for $5.2 billion. The executives did not accept his contract, but he would always revise it until he got the approval of the executives. After the signing of the contract, news about the transaction spread all across Brazil, and Luiz Carlos Trabuco Cappi noticed that their stock market value skyrocketed. Their investors who transferred to Itau Unibanco also returned one by one, and he noticed that the company’s assets started to climb. Great risk was involved in the transaction, but Luiz Carlos Trabuco Cappi managed to get the job done, thanks to his dedication to bringing reforms to the company. Read more:



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