Luiz Carlos Trabuco Cappi’s Recent Appointment to President

Banco Bradesco South America, typically shortened to Bradesco, was founded in 1943, the same year Lazaro de Mello Brandao began working for the financial institution as a 16-year-old teller. Amador Aguiar founded the bank in Marilia, Sao Paulo, at the time hosting around 50,000 people, a far cry from its current population of 200,000-plus. Bradesco’s foundation in the city is of partial credit in regards to its semi-rapid growth in the past sixty-odd years.

Mr. Brandao stepped down from his post as President earlier this week. Lazaro Brandao had served as President since 1991, when original founder Amador Aguiar was forced to resign, citing unmanageable health problems. In Bradesco’s entire seventy-plus-year history, there have only been two Presidents. Similarly, only four have held the title of Chief Executive Officer, a title Mr. Brandao once held.

Luiz Carlos Trabuco Cappi, Bradesco’s Chief Executive Officer since 2009, will assume dual roles as both President and CEO. Mr. Trabuco announced he’d hold both positions until sometime in the first quarter of 2018, when a new CEO would be announced. Similar to Lazaro Brandao, Mr. Trabuco has spent his entire working life with Banco Bradesco, hired on as a teller in his birthplace of Marilia in 1969 – even more similar, Trabuco was a teenager when he was appointed the entry-level job.

Mr. Trabuco was integral in Bradesco’s acquisition of HSBC Holdings’ banking operations in Brazil in 2015. Costing Bradesco a sum of $5.2 billion, Luiz Carlos Trabuco Cappi once indicated that the transaction netted Bradesco an equivalent of six years’ organic growth. While Mr. Trabuco has been a key proponent in the bank’s quest for organic growth, the takeover of HSBC Brazil was an opportunity he couldn’t pass up.

HSBC Holdings is based in the United Kingdom. Executives at HSBC Holdings failed to become acquainted to Brazilian banking, rarely traveling to Brazil to check on the current status of its operations. As such, its performance had steadily dropped in years preceding the 2015 agreement, making it a prime candidate for being acquired by another financial institution. HSBC is a conglomerate with many subsidiaries, regularly cutting off projects that aren’t profiting. These factors, combined with the potential for another financial institution to acquire the failing Brazilian banking network, made Luiz Carlos Trabuco Cappi eager to acquire HSBC Brazil.

One of the executives in consideration for appointment of Chief Executive Officer, Alexandre da Silva Gluher, was heavily involved with Bradesco’s acquisition of HSBC Holdings’ Brazilian assets. He’s also worked for Bradesco since 1976, making him a probable choice for CEO. However, other executives in consideration have been with Bradesco for multiple decades, making it difficult to predict which of the other six persons will be selected.

Among these candidates are the leader of Bradesco’s IT functions, Mauricio Machado de Minas; 1975 hire Josue Augusto Pancini, over the institution’s high-income consumer lending and wealth management division; Andre Rodrigues Cano, Bradesco’s human resources executive; and Marcel de Araujo Noronha, a relatively recent 2003 hire, who’s over Bradesco BBI, the institution’s investment bank.https://br.linkedin.com/in/luiz-carlos-trabuco-trabuco-37a79229

Luiz Carlos Trabuco Cappi went to the University of Sao Paulo after graduating ahead of schedule in secondary school. He earned a postgraduate degree at the Foundation School of Sociology and Politics of Sao Paulo, then moved 300-odd miles from Sao Paulo to his hometown of Marilia. He immediately found employment at Bradesco’s original branch in Marilia as a clerk at the ripe age of 18. Mr. Trabuco has served in various positions over the nearly forty years he’s been with the bank, including Director of Marketing, Executive Director of Bradesco Seguro, and head of the bank’s private pension department.

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